In this article, I am going to give you a brief overview of eCommerce Addon and its importance along with GiveWP, Restricted Content Pro plugins integration with MonsterInsight.
If you are active in the internet world then you know very well that MonsterInsight is the best Google Analytics Plugin for WordPress.
This plugin is very well appreciated by millions of WordPress users across the globe. Big companies like Microsoft, Bloomberg, FedEx, Zillow, and more uses MonsterInsight’s plugin.
MonsterInsight has added eCommerce add-on tracking features to their pro plan.
If you have an eCommerce business, then this tracking feature is going to help you a lot.
Always remember it is very important to know your customer and understanding your audience brings real business to the table. This is valid for all types of business, if you have an eCommerce store then these are further crucial parameters.
MonsterInsights eCommerce Tracking gives you all the data you need on your WooCommerce, MemberPress, LifterLMS, or Easy Digital Downloads store.
You need to opt for the MonsterInsights pro plan to get this feature. Click on the link below to get special discounts for your pro plan.
With the minimum amount of setting changes, you can integrate Google Analytics Ecommerce tracking with your WordPress stores.
As shown in the below image just enable the “Use Enhanced eCommerce” button.
For the eCommerce store the most important parameters to be noted are:
- Conversion Rate
Conversion rate is nothing but the number of visitor coming to website got converted as your customer. You want this number to be as high as possible.
But in the eCom world Conversion Rate of around 5% is considered a good conversion rate. So say for example if 1000 people are visiting your store then a 5% conversion rate is equivalent to 50 people purchasing from your store.
The transaction is the total number of purchases that happened in your store during an amount of time. This time parameter can be changed in the plugin.
How much revenue did you generate in a month or in a quarter? This helps you understand how your business is thriving.
- Average Order Value
What is the average order value of products purchased in your store? You would be having products with different pricing strategies and targeting a different types of customers.
You would want to know the average order value to upscale your business. Using this metric, you can always plan on upselling products to your existing customer and increase the average order value of your store.
- Top Performing Products
You must know which of the products in your store are performing well. This will help you in preparing the marketing strategy around those products to increase sales from your store.
- Add to Cart/Removed from Cart
You want to keep a track of customers who were interested in buying a product from your store, they added a product to the cart but due to some reason they did not buy it. Now you know already the customer is interested in a product and convinced to buy from you, so it becomes easier for you to sell it to that customer.
MonsterInsights eCommerce Tracking gives you all the above-mentioned parameters at one location. See from the image below you can get the information about Conversion rate, transactions, revenue, Avg. order value and top-performing products in one place.
Also, you will get information about the total add to cart or people who removed product from cart using this integration.
Not only that, but your eCommerce data is presented in a way that’s clear and easy to understand. This will help you understand your customers and optimize your store for more sales.
MonsterInsights gives you the data you need to make your eCommerce business a success.
You can click on the link below to avail best discounts for you.
MonsterInsights works very well with GiveWP and Restricted Content Pro. GiveWP is the best WordPress donation plugin to accept donations, manage donors, and build donation forms.
With the help of the GiveWP Plugin, you can easily create donation pages using a powerful WordPress fundraising plugin. GiveWP provides you with an intuitive way to accept donations online through your own WordPress site. Create your perfect fundraiser right now.
Restricted Content Pro is a very popular membership plugin for WordPress, which lets sites offer exclusive content to members, create membership levels, and easily manage users from your dashboard. Now, this is integrated MonstorInsight pro to keep track of your members and this integration will help you understand, analyze and grow a number of members to your pro membership.
I hope this article gives you a good understanding on the advanced features of MonsterInsights new integrations.
You can also read our complete guide article on Stating a Blog from Scratch here: